Pure Highway is an “easy to install” DAB digital radio for your car. Due to it’s rubber suction mount it can easily install on the windscreen of your car the same way a sat nav device would attach. Once mounted in the car it is powered by your lighter socket and has an aerial which attaches to the windscreen. Once ready the DAB digital radio will broadcast an FM signal which is picked up by your radio (like the iTrip on the iPod) and you just tune in to an available channel on your radio and experience the full DAB service. If you want to listen on foot then they have covered this too. The radio can be powered by 2 AA batteries which provide 6 hours of play. Headphones can be also attached.
The Pure Highway will cost £69.99 when it is launched in time for Christmas.